•Social Media has overtaken porn as the #1 activity on the Web
•1 out of 8 couples married in the U.S. last year met via social media
•Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)… Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
•If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
•1 in 6 higher education students are enrolled in online curriculum
•% of companies using LinkedIn as a primary tool to find employees…. 80%
•The fastest growing segment on Facebook is 55-65 year-old females
•The #2 largest search engine in the world is YouTube
•Wikipedia has over 13 million articles… some studies show it’s more accurate than Encyclopedia Britannica
•There are over 200,000,000 Blogs
•54% = Number of bloggers who post content or tweet daily
•People care more about how their social graph ranks products and services than how Google ranks them
•78% of consumers trust peer recommendations, Only 14% trust advertisements AND Only 18% of traditional TV campaigns generate a positive ROI
•In the near future we will no longer search for products and services they will find us via social media
•More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook… daily.
•Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second.
(Stats above from Socialnomics – http://www.socialnomics.com)