How to Measure Social Media’s Effectiveness

You’ve heard that social media works, you have set up some accounts for your business and have even seen a few results; the problem is, how do you measure the true effectiveness of social media?  There are many different ways and it really depends on what your objective is with your social media strategy.  You might be trying to increase attendance at events, attract new clients or simply inform your existing clients of the latest happenings in your business.  Regardless of what your objective is, here are some of the different ways to measure your effectiveness with social media:

• LINKS – How many websites are linking to you?
• COMMENTS – How many people are commenting on your blog posts and statuses?
• REVENUE – How many revenue have you brought in to your business through social media?
• FRIENDS/FOLLOWERS – How many people have engaged with you on your accounts?
• REFERRALS GENERATED – How many new referrals have come your way through social media?
• WEBSITE/BLOG PAGE VIEWS – How many views and unique views are you receiving?  How long are they staying on your page, which pages are they viewing and how many are contacting you?
• GOOGLE RANK – When you search for yourself, your business or someone who does what you do, what page are you showing up on?  Are your social media accounts showing up on these searches?
• TESTING – Does one headline lead to more sales than another?  Are people more likely to engage with you on one blog subject than others?

Let us know if we can help you measure any of these statistics and show you what they mean for your specific business.