Many advertisers in this years winter games will be using social media more than ever before. Coca-Cola estimated that 100 million saw its Super Bowl ads, but online interactions with those ads now number over 500 million. They anticipate that this years Olympics will be no different. Here is a look at the social media plans for four Olympic sponsors:
Visa – 40% of its marketing funds will be digital this year and they have created a YouTube Channel to showcase their ads before they hit the TV airwaves.
Coke – Every piece of their advertising will have a social media component, such as their sponsored athletes tweeting throughout the games and a virtual snowball fight to share on social media.
McDonald’s – They have created a virtual scavenger hunt with the winner receiving a free trip to the 2010 London Games.
GE – They have pulled together 25 health experts to tweet about getting healthier and will use the Olympics to officially launch this initiative.
For more information on how marketers are using social media for their Olympic advertising, click HERE.